But no hill is endless. It takes grit and determination to run long distances. It takes time, practice and willpower. Above all, you have to want it. It's not easy to strip down and don a pair of shorts, when you're warm and cosy, and head out in to a lonely, dark evening.
Half-way round you think, I need a break. I need to rest my legs. Maybe I'll do a lap less this time, after all, it is snowing. But you don't, you carry on up that hill, round the park and eventually get home. Exhausted but exhilarated.
Running your small (or large business) is sometimes like this. It can be a lonely affair with often no reward for months. It takes determination to carry on, to not to cut corners and take the short cut. If you do, you're only cheating yourself.
You're promised that one day it will be worth it; and it will. When you get to the top of the hill, and you will if you're determined, you might not even notice, because it doesn't suddenly get easier - you don't suddenly recover. But with time you will and you'll realise it is worth it, it's exhilarating running a business.
The same goes for your website, you need patience, grit and determination. Don't attempt it all at once, your shop, blog, forum, gallery and more. Try them one by one and see what works. Break it down and you'll see how easy it can be.
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